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If The Ad Sounds Too Good To Be True…

We probably all agree that advertising sometimes creates false expectations.  

Why, then, were we surprised when the advertising mailer from a local gym promoting their grand re-opening special offered membership at “only $14.99 per month for you and a friend” – BUT really meant $14.99 EACH. 

That’s okay… it’s still a good price, compared to other local gyms… but why wasn’t the price clearly stated? 

After scouring the advertising for any mention of an up-front fee and/or a long-term commitment, and finding none, why were we surprised when they required both an up-front fee AND a 2–year commitment from each new member? 

The timing is right for us to join a gym and the actual cost is acceptable to us.  However, we will probably join another gym that’s more expensive and less convenient.  Why?  It’s pretty simple – my husband and I have a problem doing business with anyone whose advertising is misleading.

Two cents

That’s just my 2 cents! 

P.S.  When you read my ads about one of my real estate listings, you can expect it to be accurate.

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