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What Is Staging?

Crofton MD Real Estate Q & A

Q.  “Staging” seems to be a new buzz word in real estate sales.  What does it mean?  Will it make a difference in the sale of my Crofton home?

A.  Staging will prepare your home for the eyes of prospective buyers by de-personalizing your property and adding an element of pizzaz.  This will make it easier for buyers to imagine their own family living there – even excited about living there.

Interior - websiteThere’s probably a staging organization somewhere that could quote you impressive statistics about how quickly staged homes sell.  I can only tell you, from my experience, that a staged home seldom takes more than 30 days to sell.  My staged listing in Bowie closed earlier this month after selling in 18 days (average days on market in that zipcode was 83) and… drum roll, please… it closed at $19,000 above appraisal.

It can be extremely difficult for you to pack away personal memorabilia or re-arrange furniture while you’re still living in your home – but that’s what it may take to give your home the competitive edge with buyers.  A stager will have the experience and training to advise you, and some stagers will even assist with the suggested packing and moving.

The price will vary, depending on the stager and your property, but return on investment is greater and requires less up-front capitol than most pre-sale activities. indicates a 586% return on investment.  Not too shabby!

Staging is like the icing on the cake, when it comes to property condition.  And property condition is right up there with pricing and location, when it comes to “why” some homes sell quickly in this market and others languish.

If you’re thinking of selling your Crofton area home, let’s talk more about staging as a strategy to maximize your home-selling results.

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