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Crofton Home Seller Asks About Staging

Crofton MD Real Estate Q&A

Q.  Why pay a stager?  I can de-clutter my own home!

A.  Staging is the art of converting a home which reflects the occupant’s personality and lifestyle into a property where prospective buyers can imagine themselves living.

Living Room2Real estate agents will usually tell you that a home is show-ready when it is uncluttered, clean, in good repair, neutral, and accessorized.  But staging takes this description to a whole new level by making it easier (if not easy) for buyers to imagine how they might utilize the space to accommodate their own personality and lifestyle.

Stagers know what today’s buyers are looking for and they know how to highight the features of a home in this context so it will generate a positive emotional response in buyers.

D.C. REALTOR Pat Kennedy gives one example in Skinny mirrors: You look great and the house does too. While I’m not suggesting home sellers should hang skinny mirrors (and Pat isn’t, either), I do believe buyers respond more favorably to a home that makes them feel good. 

Young families probably won’t be attracted to a home where they can easily imagine their parents or grandparents living. On the other hand, they may like the floorplan, location, and features of the same home after it has been professionally staged.  This may be as simple as replacing home furnishings, colors and accessories of the 80’s with others that are popular today.

94% of staged homes sell in less than 30 days. Wouldn’t you rather pay a stager up-front ($300–$3,000) than drop the price $5,000–$10,000 after 30 days?

Crofton homes sit on the market an average of 128 days before selling (based on statistics from MRIS).  If you want to sell your home more quickly than that, contact me for an introduction to professional stagers in this area.

Copyright 2012. All rights reserved. Margaret Woda


The purpose of this blog is to provide the latest community and real estate information to relocating home buyers and current residents of the greater Crofton area. Please contact me with real estate questions or news about your local organization or business.  I’m happy to share them with other readers of Focus On Crofton.

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