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Does Open House Help Sell Homes?

Crofton Real Estate FAQ’s

Q. Does Open House Help Sell Homes?

HGTV fans know that a successful Open House is the goal of any home renovation prior to selling. An endless parade of prospective buyers walk through the Open House during the last five minutes of the show, raving about the scrumptious kitchen, spa-like bathroom, etc.

These shows generally conclude by saying how much everyone liked the complete makeover of the home that was performed over the first 25 minutes of the show. They rarely indicate that a contract of sale was the direct result of the Open House.

Dining table croppedAs a REALTOR® in Crofton since the 70’s, I’ve held my share of traditional Open Houses in this area. Years ago, this was the only option for consumers to view home interiors without working with a real estate agent. The situation is quite different in today’s market.

Every home listing is “open” online for viewing 24/7  by anyone, providing that first look at the interior of listed homes.

My daughter is a perfect example of today’s home buyer. She saw the interior photos of a beautiful Virginia townhouse online last month, clicked through to the map to see where the home was located, and immediately made an appointment to see the property. Less than 24 hours after seeing the home online, she submitted an offer and now she is the proud owner of that townhouse.

Statistics from the National Association of REALTORS® (NAR) indicate that the home-buying process began online for 42 percent of home buyers in 2013 and 92% of home buyers used the Internet to search for homes.

OpenHouseDon’t get me wrong… Open House can still be an effective strategy for marketing a home, especially private events held for local REALTORS® who sell homes in your neighborhood.  And you WILL be seeing Open House signs in your neighborhood during the coming weeks.

Long & Foster’s company-wide Spring Open House Extravaganza will take place April 26-27. If you’d like to see your Crofton-area home included in the advance marketing for this event, contact me today at 410-451-6245 to get your home on the market before then.



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